We are seeking an analytical and highly motivated PPC Specialist to manage and optimize our paid search campaigns. You will be responsible for keyword research, ad creation, bid management, and performance analysis across platforms like Google Ads and Microsoft Advertising. Your expertise will directly impact our lead generation and revenue.
Key Responsibilities:
- Manage and optimize paid search campaigns to achieve business goals.
- Conduct in-depth keyword research and create compelling ad copy.
- Monitor campaign performance and analyze key metrics (CPA, CTR, ROI).
- Develop and implement A/B testing strategies for ads and landing pages.
- Provide regular reports and insights on campaign performance to stakeholders.
Required Skills and Qualifications:
- Proven experience managing PPC campaigns.
- Strong analytical skills and a data-driven approach.
- Proficiency with Google Ads, Google Analytics, and other PPC tools.
- Excellent attention to detail and organizational skills.
- Knowledge of SEO and digital marketing trends.
What We Offer:
- A dynamic and challenging work environment.
- The opportunity to manage a significant marketing budget.
- Career growth in a rapidly expanding company.
- A supportive team that values new ideas and creativity.
