Scaling a Health-Tech Platform Through Smart Engineering and Strategic Growth
Project Overview
Sushain is a fast-growing digital healthcare platform providing Ayurvedic and Homeopathic consultations, medicine delivery, and yoga therapy — all from the comfort of users’ homes. As the core development team, our mission was to build a seamless, secure, and scalable mobile-first application that could support both medical services and lifestyle engagement.
Developer Goals
- Build a robust and secure platform for online doctor consultations and medicine ordering
- Ensure scalability and speed for traffic surges from performance marketing campaigns
- Integrate backend systems to manage doctors, appointments, medicines, and yoga sessions
- Enable personalization and user retention through in-app engagement flows
- Support SEO, ASO, and marketing needs with a flexible architecture
Key Technical Implementations
Core App Development
- Built using React Native (or Kotlin/Swift for native) for cross-platform mobile deployment
- Integrated secure video consultation modules using WebRTC APIs with low-latency support
- Designed an intuitive multi-role system for users, doctors, and yoga professionals
- Implemented appointment management with real-time calendar syncing and reminders
Data Security & Privacy
- Encrypted all personal health data at-rest and in-transit using AES-256 and HTTPS/TLS protocols
- Implemented secure login via OTP, biometric authentication, and session management
- Complied with healthcare data handling best practices, focusing on user trust and platform safety
E-Commerce Integration
- Developed a medicine catalog with real-time inventory, order management, and location-aware delivery system
- Supported repeat ordering flows based on prescriptions and previous consultations
- Optimized cart, checkout, and payment modules for mobile UX and conversions
Engagement & Retention Tools
- Integrated Firebase Cloud Messaging (FCM) for push notifications — appointment reminders, reorder alerts, yoga updates
- Designed in-app prompts for reviews, feedback, and follow-ups
- Enabled personalized home screens based on user consultation history and health goals
Marketing Tech Enablement
We worked closely with the marketing team to ensure development aligned with growth strategies:
- Performance Campaign Support
Enabled Meta Pixel, Firebase Analytics, and Google Ads SDKs for campaign optimization - Created custom event tracking for CPL (Cost per Lead), Install, Consultation Booked, and Checkout Success
- Supported landing page A/B tests and custom flows based on traffic source
SEO & ASO
- Structured app for clean URL routing and metadata injection on deep-linked content
- Implemented dynamic meta fields editable from the CMS for blog articles and landing pages
- Optimized app store assets and descriptions using keyword research data provided by marketing
Results Enabled by Tech
- 65% increase in app installs within 3 months due to stable architecture and improved UX
- 30% improved conversion rate from ad click to consultation via optimized flows
- 120% growth in social media audience supported by smooth, mobile-first landing pages and consistent UX
- Increased repeat usage and medicine reorders, powered by personalized push and email sequences
Developer Insights
- In healthcare, trust begins with security — data encryption and clean UX are non-negotiable
- Building flexible backend APIs allows marketing and product teams to iterate faster without dev delays
- Retention and personalization must be baked into the architecture, not added later
- Seamless coordination with marketing (events, tracking, CMS) drastically improves ROI on campaigns
